Safe Walk Home App

The safety of all customers is paramount in hospitality and any technological developments which support this are to be welcomed, WalkSafe+, is a mapping app that allows users to plan their route home. It uses information based on police data, particularly whether a live incident is occurring or a warning about a lack of streetlight.

Budweiser is promoting the app that is targeted at helping women, after undertaking research that found 81% of women who visit pubs, clubs and bars said they consider their safety when getting home, and 63% of females said they plan their route home before heading out.

Jean-David Thumelaire, on-trade director at Budweiser Brewing Group UK & Ireland, said: “We are proud to be collaborating with WalkSafe+ to promote digital tools that address safety concerns disproportionately affecting women and vulnerable groups.”

The App can of course be used by staff and all customers to improve their journey home and can be found here: https://www.walksafe.io/