Irresponsible Drinking Promotions - 'NekNominate'

This weekend saw the death of a 20 year old, who died after downing a lethal concoction of whisky, vodka, wine and lager.  This was coupled with a second British death linked to the craze which has been termed ‘NekNominate’ when a 29 year old man died hours after consuming a pint of vodka.

NekNomination is a drinking game in which people post videos of themselves on social media sites including Facebook drinking dangerous and bizarre concoctions of alcohol and then dare their friends to outdo them. 

The trend has quickly gone global with thousands of British youngsters now carrying out both dangerous and stupid drinking stunts.

Although the craze appears to be taking place away from licensed premises we would highlight the mandatory condition on all premises licences where the supply of alcohol takes place which prohibits games or other activities which require or encourage, or are designed to require or encourage, individuals to–

1. drink a quantity of alcohol within a time limit (other than to drink alcohol sold or supplied on the premises before the cessation of the period in which the responsible person is authorised to sell or supply alcohol), or
2. drink as much alcohol as possible (whether within a time limit or otherwise);

Staff working in licensed premises should therefore be warned to be vigilant in respect of this craze and to take the appropriate action to prevent it  if required.