Gambling - Advertising and its regulation in Great Britain- briefing paper

A second Commons Library briefing paper has been issued today – in this case on looking at the regulation of gambling advertising in Great Britain. Again it provides a useful over view of the regulation in this area.

Gambling and betting operators advertising to British customers must comply with the Advertising Codes administered by the Advertising Standards Authority.

The Codes are designed to ensure that gambling adverts do not:

• portray, condone or encourage gambling behaviour that is socially irresponsible or could lead to financial, social or emotional harm
• exploit the susceptibilities, aspirations, credulity, inexperience or lack of knowledge of children, young persons or other vulnerable persons
• suggest that gambling can be a solution to financial concerns
• link gambling to seduction, sexual success or enhanced attractiveness
• be of particular appeal to children or young persons, especially by reflecting or being associated with youth culture
• feature anyone gambling or playing a significant role in an advert if they are under 25 years old (or appear to be under 25)

Gambling operators must also comply with an Industry Code for Socially Responsible Gambling (revised in August 2015).

In October 2016, the Government published a review of gaming machines and social responsibility measures. This sought views on gambling advertising and whether the existing rules were appropriate to protect children and vulnerable people from the possible harmful impact of gambling advertising. A call for evidence closed on 4 December 2016.   The Government is now analysing feedback and expects to publish its findings and any proposals in later this year.

The full briefing paper can be found here: 'Gambling advertising: regulation in Great Britain'